Summary
Imagine strolling through a Willy Wonka-esque factory, only this one is filled not with exotic candies but an array of over 200 sex toys, each more innovative than the last. That’s essentially what James Guo, the founder of the sex toy brand Our Erotic Journey, has created. Despite a market that’s shifting towards AI and immersive realities, Guo is steadfastly focused on high-quality, whimsically designed sex toys, gambling on the idea that the future of sex tech isn’t in robots, but in enhancing human-to-human connection with unique products like a self-heating dildo or a vibrator tailored to your Zodiac sign.
Key Points
- The “True Sensation” dildo, a product of Our Erotic Journey, is a silicone tool with the ability to vibrate, thrust, and self-heat, controlled via an app.
- Our Erotic Journey, founded by James Guo, houses more than 200 products including various vibrators, cock rings, and glow-in-the-dark accessories.
- The sex tech market is predicted to surpass $100 billion globally by 2030, with demand for products at an all-time high, including AI-assisted companions, personal massagers, and sexual wellness apps.
- Guo’s goal is to focus on eccentric, high-quality vibrators rather than AI or remote sex exploration.
- The company’s six themed collections cater to various fantasies and preferences, and a new Zodiac collection is planned for next year.
- Despite a virtually non-existent social media presence, Our Erotic Journey recently won the “Best Pleasure Product Manufacturer—Small” prize at the AVN Awards and an O Award for Outstanding New Product.
Background
Our Erotic Journey was launched in 2019 by James Guo, leveraging his experience from his family’s auto-part factory in China. Guo’s initial product line was designed to “fit the market”. However, subsequent collections have been more representative of the brand’s unique style and ethos.
Future Implications
As the sex tech market is predicted to triple by 2030, Our Erotic Journey is poised for growth. Although some industry analysts believe the future of sex tech lies beyond toys, Guo believes steady growth will come from expanding the company’s themed collections. The upcoming Zodiac collection, targeted at Gen Z, is an example of this strategy. The company’s recent awards suggest that its focus on quality and unique design is resonating with consumers.
