Summary
In 2024, fashion took a wild ride, from the revival of boho to the popularity of unexpected hues like ‘Brat green’. Remember when we couldn’t get enough of Marks & Spencer’s leopard-print jeans, or the time we all became obsessed with the ‘barn jacket’ after spotting it on Dua Lipa? It’s like our wardrobes became a kaleidoscope of trends, from waxing debates sparked at Paris couture week, to the undeniable impact of Taylor Swift on our sequin and cowboy boots choices.
Key Points
– The fashion trends of 2024 ranged from “nu-mum chic” with leopard print jeans and tie-front quilted waistcoats, to green outfits inspired by Charli XCX’s “Brat takeover.”
– The barn jacket, made popular by Prada, was a key trend, while the Dyson Airwrap and its dupes influenced hair styles.
– Phone cases became a key aesthetic signifier of taste and personality, with Hailey Bieber’s brand Rhode leading the trend.
– The revival of head-to-toe red plaid and metallic taffeta dresses marked a return to “Rivals-style” party dressing.
– The “glass skin” make-up trend was popularized by TikTok tutorials, while the fashion for tiny shorts, bodycon outfits and cut-out swimming costumes showed off “snatched” figures.
– Other trends included boho 2.0, high-maintenance honey hairdos, the boy bag, rugby shirts, handbags with charms, and short shorts.
– Mark Zuckerberg’s makeover, including a sheepskin jacket and Latin slogan t-shirts, was noted as a surprising fashion influence.
Background
Fashion trends are often driven by a combination of celebrity influence, designer innovation, and cultural shifts. In 2024, these elements combined to create a diverse range of trends, from the revival of 70s boho styles to the emergence of “nu-mum chic” and the popularity of high-performance grooming products like the Dyson Airwrap.
Future Implications
The fashion trends of 2024 reflect broader shifts in society and culture. The popularity of “nu-mum chic” and the boy bag, for example, suggest a blurring of traditional gender norms in fashion. The influence of social media platforms like TikTok on trends such as the “glass skin” make-up look indicates the growing impact of digital culture on the fashion world. In the future, we can expect these trends to continue evolving in response to cultural changes and technological innovations.






