Summary
The fashion scene of 2024 was a whirlwind of vibrant trends, with everything from boho revival to ‘Brat green’ taking center stage. Imagine being in a candy store of styles where ‘nu-mum chic’ leopard prints were the sweet toffee apples and barn jackets were the unexpected sour gummies. Even tech moguls like Mark Zuckerberg were getting in on the fashion action, like a chameleon changing its colours from geek to chic.
Key Points
• “Nu-mum chic” emerged as a trend in 2024, with leopard-print jeans from Marks & Spencer becoming a hot commodity.
• Green fashion was popularized by Charli XCX but didn’t significantly take off, despite promotion by the film Wicked.
• The barn jacket became a surprising fashion hit, with a version by Mango being especially popular.
• Hair waves were a prominent trend, thanks to the Dyson Airwrap and its clones.
• Phone cases, particularly those by Hailey Bieber’s brand Rhode, became a key aesthetic signifier.
• “Rivals-style” party dressing and Boho 2.0 were popular, with red plaid, metallic taffeta, large bows, and gold earrings being staple items.
• Waxing may be on its way out, as full bush merkins under the tulle became a notable sight at Paris couture week.
• “Tiny” clothing items like short shorts and cut-out swimming costumes were in vogue, as were rugby shirts and handbags with charms.
• Tech bros like Jeff Bezos and Mark Zuckerberg influenced fashion with their unique styles.
Background
Fashion trends are a reflection of societal attitudes and cultural shifts. The trends of 2024 reflect a mix of nostalgia, bold aesthetic choices, and the influence of celebrities and influencers, from pop stars to tech moguls.
Future Implications
As fashion trends continue to evolve, we can expect to see the influence of social media platforms such as TikTok and Instagram grow. The crossover between tech and fashion may also continue to influence future trends. Sustainable and ethical fashion could also take a more prominent role in the fashion industry.
