Summary
Imagine the luxury fashion world as a race, and this year, French fashion house Goyard sprinted past Hermès, hitting a 104% value retention rate – it’s like they’ve broken a world record in a sprint! This fascinating shift, highlighted in Rebag’s recent Clair report, is akin to a fashion game of thrones, with Chanel and Louis Vuitton also climbing the ranks, much like underdogs suddenly stepping into the limelight. And believe it or not, the power of celebrities and social media trends, from Taylor Swift’s glittering influence to viral TikTok trends, are steering the fashion market, much like a wind shifting a sailboat’s course.
Key Points
• For the first time, French fashion house Goyard surpasses Hermès in value retention, with a rate of 104 percent.
• Other luxury brands like Chanel and Louis Vuitton also make significant strides in value retention, exceeding 85 percent retention.
• Celebrity and social media trends, such as the Taylor Swift Effect, the “Very Demure, Very Mindful” TikTok trend, and the “Brat Green” trend, have significantly influenced the luxury resale market value.
• The 2024 Clair Report by Rebag highlights the brands and styles that show significant potential as long-term investment opportunities.
Background
The luxury resale market has been growing in recent years, with more consumers looking to invest in high-end brands that retain their value over time. This trend has been influenced by various factors, including changing consumer behaviors, the strength of brand value, and trends driven by celebrities and social media.
Future Implications
The growth and changes in the luxury resale market highlight the potential for more dynamic shifts in the future. Brands that can capitalize on emerging trends and maintain strong value retention will likely continue to thrive. Additionally, the impact of celebrities and social media on consumer behavior could drive further changes in the market.
