Summary
You know how it feels when you throw a party and no one shows up? That’s basically what happened at Brazil’s Comic Con with Sony’s panel for “Kraven the Hunter”. Despite being a $110 million project, the event was like a ghost town, reflecting Sony’s struggling Marvel franchise outside of its main “Spider-Man” series. It’s like a star athlete failing to perform in a crucial game – “Venom: The Last Dance” was released on over 4,000 screens, but “Kraven” will only debut on 3,000, a 25% drop that shows Sony’s losing confidence in its own game plan.
Key Points
• The surprise panel for “Kraven the Hunter” at Brazil’s prestigious Comic Con Experience (CCXP) played to rows of empty seats, indicating a lack of interest in the non-Spider-Man Marvel movie from Sony Pictures.
• The event did not feature any stars and saw low attendance from fans, contributing to an overall lack of hype for the superhero film.
• This is reflective of the Sony Marvel franchise’s decreasing popularity outside of the main “Spider-Man” movies starring Tom Holland.
• Sony’s “Kraven the Hunter” will debut in 3,000 movie screens, a 25% decrease from the more than 4,000 screens “Venom: The Last Dance” launched on.
• This reduction signals a loss of confidence in Sony’s Marvel experiment, which appears to be failing to gain traction amongst audiences.
Background
• Sony Pictures has been trying to expand its Marvel franchise beyond the popular “Spider-Man” series, but these efforts appear to be waning in popularity.
• Previous movies such as “Venom: The Last Dance” had a wider release, but the upcoming “Kraven the Hunter” is experiencing a significant reduction in screen availability.
• Sony’s attempt to branch out with non-Spider-Man Marvel movies seems to have been met with a lackluster response from audiences and critics alike.
Future Implications
• The lack of interest in “Kraven the Hunter” and the reduced screen availability could suggest a decline in future investments in non-Spider-Man Marvel films by Sony Pictures.
• This could potentially lead to a refocus on the successful “Spider-Man” series or a re-evaluation of their strategy for Marvel movies.
• The response to “Kraven the Hunter” could also potentially affect the production and marketing strategies of other studios working on superhero films.
